Bachelor of Science in Marketing
The BSc in Marketing explores the dynamics of brands, consumers, and digital platforms. The program covers strategic brand management, market research, and consumer psychology. Students learn to create effective marketing campaigns and navigate the complexities of international trade and digital advertising.
Credential
BACHELOR
Duration
4 Years
Credits
90 Canadian CR
Campus Location
Ottawa, ON (Main)
Study Format
Full-Time & Co-op
Program Overview & Objectives
The BSc in Marketing explores the dynamics of brands, consumers, and digital platforms. The program covers strategic brand management, market research, and consumer psychology. Students learn to create effective marketing campaigns and navigate the complexities of international trade and digital advertising.
Offered through the Marketing within the School of Business, this program provides students with direct access to Cannoga’s state-of-the-art academic resources, experiential learning laboratories, and comprehensive Admissions Services.
Industry-Aligned Curriculum
Designed in collaboration with Canadian industry partners. View all Degree Programmes.
Hands-On Practicum & Co-op
Embedded terms providing direct workplace experience in Ottawa. See International Student Support.
Curriculum & Course Structure
Required core subjects, specialized courses, and capstone modules:
| Code | Area | Course Title | Credits | Prerequisite / Eligibility |
|---|---|---|---|---|
| BUS 3331 | Core | Business Foundations Semester 1 | 3 CR | Open Enrollment |
| BUS 3332 | Core | Business Communications Semester 2 | 3 CR | Open Enrollment |
| BUS 3333 | Core | Financial Accounting Semester 1 | 3 CR | Open Enrollment |
| BUS 3334 | Core | Business Mathematics Semester 2 | 3 CR | Open Enrollment |
| BUS 3335 | Core | Marketing Principles Semester 1 | 3 CR | Open Enrollment |
| BUS 3336 | Core | Organizational Behaviour Semester 2 | 3 CR | Open Enrollment |
| BUS 3337 | Core | Microeconomics for Business Semester 1 | 3 CR | Open Enrollment |
| BUS 3338 | Core | Macroeconomics for Business Semester 2 | 3 CR | Open Enrollment |
| BUS 4339 | Core | Business Law Semester 1 | 3 CR | Open Enrollment |
| BUS 4340 | Core | Management Accounting Semester 2 | 3 CR | Open Enrollment |
| BUS 4341 | Core | Human Resource Management Semester 1 | 3 CR | Open Enrollment |
| BUS 4342 | Core | Operations Management Semester 2 | 3 CR | Open Enrollment |
| BUS 4343 | Core | Business Analytics Semester 1 | 3 CR | Open Enrollment |
| BUS 4344 | Core | Entrepreneurship and Innovation Semester 2 | 3 CR | Open Enrollment |
| BUS 4345 | Core | Strategic Management Semester 1 | 3 CR | Open Enrollment |
| BUS 4346 | Core | Digital Business Semester 2 | 3 CR | Open Enrollment |
| BUS 5347 | Core | Supply Chain Management Semester 1 | 3 CR | Open Enrollment |
| BUS 5348 | Core | Corporate Finance Semester 2 | 3 CR | Open Enrollment |
| BUS 5349 | Core | International Business Semester 1 | 3 CR | Open Enrollment |
| BUS 5350 | Core | Business Strategy Capstone Semester 2 | 3 CR | Open Enrollment |
| BUS 5351 | Core | Advanced ('Business Foundations', 'none') Semester 1 | 3 CR | Open Enrollment |
| BUS 5352 | Core | Advanced ('Business Communications', 'previous') Semester 2 | 3 CR | Open Enrollment |
| BUS 5353 | Core | Advanced ('Financial Accounting', 'previous') Semester 1 | 3 CR | Open Enrollment |
| BUS 5354 | Core | Advanced ('Business Mathematics', 'previous') Semester 2 | 3 CR | Open Enrollment |
| BUS 6355 | Core | Advanced ('Marketing Principles', 'previous') Semester 1 | 3 CR | Open Enrollment |
| BUS 6356 | Core | Advanced ('Organizational Behaviour', 'previous') Semester 2 | 3 CR | Open Enrollment |
| BUS 6357 | Core | Advanced ('Microeconomics for Business', 'previous') Semester 1 | 3 CR | Open Enrollment |
| BUS 6358 | Core | Advanced ('Macroeconomics for Business', 'previous') Semester 2 | 3 CR | Open Enrollment |
| BUS 6359 | Core | Advanced ('Business Law', 'previous') Semester 1 | 3 CR | Open Enrollment |
| BUS 6360 | Core | Advanced ('Management Accounting', 'previous') Semester 2 | 3 CR | Open Enrollment |
Career Prospects & Industry Pathways
Graduates of the Bachelor of Science in Marketing are equipped for high-demand roles across public and private sector organizations in Ontario and Canada. Learn more about Tuition & Financial Aid Options or connect with our Career Advisory Team.
Target Roles & Career Positions
Marketing Executive, Social Media Manager, Brand Analyst, Sales Coordinator
Average Starting Salary
$58,000 – $74,000 CAD
Graduate Employment Rate
94.2% within 6 Months
Work Permit Eligibility
Eligible (PGWP Pathway)
Admission Requirements
Academic Requirement:
High School Diploma. Interest in business and communications. Prior experience in school clubs or internships related to marketing is an advantage. Evidence of strong English writing and presentation skills. Minimum average of 65% in required courses required.
Minimum Admission Grade:
65%
Language Proficiency:
IELTS 6.0 overall (no band under 5.5) or TOEFL iBT 80. See International Requirements.
Estimated Tuition (2026–2027)
Department Faculty
Victoria Reed
Professor
Bryan Martin
Assistant Professor
Theodore Jackson
Associate Professor