Bachelor's in Marketing
Integrated marketing communications, consumer research, brand management, consumer psychology, fashion marketing, and data-driven marketing.
Credential
BACHELOR
Duration
4 Years
Credits
90 Canadian CR
Campus Location
Ottawa, ON (Main)
Study Format
Full-Time & Co-op
Program Overview & Objectives
Integrated marketing communications, consumer research, brand management, consumer psychology, fashion marketing, and data-driven marketing.
Offered through the Marketing within the School of Business, this program provides students with direct access to Cannoga’s state-of-the-art academic resources, experiential learning laboratories, and comprehensive Admissions Services.
Industry-Aligned Curriculum
Designed in collaboration with Canadian industry partners. View all Degree Programmes.
Hands-On Practicum & Co-op
Embedded terms providing direct workplace experience in Ottawa. See International Student Support.
Curriculum & Course Structure
Required core subjects, specialized courses, and capstone modules:
| Code | Area | Course Title | Credits | Prerequisite / Eligibility |
|---|---|---|---|---|
| BUS 3151 | Core | Business Foundations Semester 1 | 3 CR | Open Enrollment |
| BUS 3152 | Core | Business Communications Semester 2 | 3 CR | Open Enrollment |
| BUS 3153 | Core | Financial Accounting Semester 1 | 3 CR | Open Enrollment |
| BUS 3154 | Core | Business Mathematics Semester 2 | 3 CR | Open Enrollment |
| BUS 3155 | Core | Marketing Principles Semester 1 | 3 CR | Open Enrollment |
| BUS 3156 | Core | Organizational Behaviour Semester 2 | 3 CR | Open Enrollment |
| BUS 3157 | Core | Microeconomics for Business Semester 1 | 3 CR | Open Enrollment |
| BUS 3158 | Core | Macroeconomics for Business Semester 2 | 3 CR | Open Enrollment |
| BUS 4159 | Core | Business Law Semester 1 | 3 CR | Open Enrollment |
| BUS 4160 | Core | Management Accounting Semester 2 | 3 CR | Open Enrollment |
| BUS 4161 | Core | Human Resource Management Semester 1 | 3 CR | Open Enrollment |
| BUS 4162 | Core | Operations Management Semester 2 | 3 CR | Open Enrollment |
| BUS 4163 | Core | Business Analytics Semester 1 | 3 CR | Open Enrollment |
| BUS 4164 | Core | Entrepreneurship and Innovation Semester 2 | 3 CR | Open Enrollment |
| BUS 4165 | Core | Strategic Management Semester 1 | 3 CR | Open Enrollment |
| BUS 4166 | Core | Digital Business Semester 2 | 3 CR | Open Enrollment |
| BUS 5167 | Core | Supply Chain Management Semester 1 | 3 CR | Open Enrollment |
| BUS 5168 | Core | Corporate Finance Semester 2 | 3 CR | Open Enrollment |
| BUS 5169 | Core | International Business Semester 1 | 3 CR | Open Enrollment |
| BUS 5170 | Core | Business Strategy Capstone Semester 2 | 3 CR | Open Enrollment |
| BUS 5171 | Core | Advanced ('Business Foundations', 'none') Semester 1 | 3 CR | Open Enrollment |
| BUS 5172 | Core | Advanced ('Business Communications', 'previous') Semester 2 | 3 CR | Open Enrollment |
| BUS 5173 | Core | Advanced ('Financial Accounting', 'previous') Semester 1 | 3 CR | Open Enrollment |
| BUS 5174 | Core | Advanced ('Business Mathematics', 'previous') Semester 2 | 3 CR | Open Enrollment |
| BUS 6175 | Core | Advanced ('Marketing Principles', 'previous') Semester 1 | 3 CR | Open Enrollment |
| BUS 6176 | Core | Advanced ('Organizational Behaviour', 'previous') Semester 2 | 3 CR | Open Enrollment |
| BUS 6177 | Core | Advanced ('Microeconomics for Business', 'previous') Semester 1 | 3 CR | Open Enrollment |
| BUS 6178 | Core | Advanced ('Macroeconomics for Business', 'previous') Semester 2 | 3 CR | Open Enrollment |
| BUS 6179 | Core | Advanced ('Business Law', 'previous') Semester 1 | 3 CR | Open Enrollment |
| BUS 6180 | Core | Advanced ('Management Accounting', 'previous') Semester 2 | 3 CR | Open Enrollment |
Career Prospects & Industry Pathways
Graduates of the Bachelor's in Marketing are equipped for high-demand roles across public and private sector organizations in Ontario and Canada. Learn more about Tuition & Financial Aid Options or connect with our Career Advisory Team.
Target Roles & Career Positions
Marketing Executive; Brand Manager; Consumer Researcher;
Average Starting Salary
$58,000 – $74,000 CAD
Graduate Employment Rate
94.2% within 6 Months
Work Permit Eligibility
Eligible (PGWP Pathway)
Admission Requirements
Academic Requirement:
High School Diploma or equivalent Minimum average of 65% in required courses required.
Minimum Admission Grade:
65%
Language Proficiency:
IELTS 6.0 overall (no band under 5.5) or TOEFL iBT 80. See International Requirements.
Estimated Tuition (2026–2027)
Department Faculty
Victoria Reed
Professor
Bryan Martin
Assistant Professor
Theodore Jackson
Associate Professor