Marketing
Develop professional expertise in Marketing with our state-of-the-art curriculum, industry-led instruction, and hands-on training.
Credential
DIPLOMA
Duration
2 Years
Credits
60 Canadian CR
Campus Location
Ottawa, ON (Main)
Study Format
Full-Time & Co-op
Program Overview & Objectives
Develop professional expertise in Marketing with our state-of-the-art curriculum, industry-led instruction, and hands-on training.
Offered through the Department of Business and Management within the School of Business, this program provides students with direct access to Cannoga’s state-of-the-art academic resources, experiential learning laboratories, and comprehensive Admissions Services.
Industry-Aligned Curriculum
Designed in collaboration with Canadian industry partners. View all Degree Programmes.
Hands-On Practicum & Co-op
Embedded terms providing direct workplace experience in Ottawa. See International Student Support.
Curriculum & Course Structure
Required core subjects, specialized courses, and capstone modules:
| Code | Area | Course Title | Credits | Prerequisite / Eligibility |
|---|---|---|---|---|
| BUS 1021 | Core | Business Foundations Semester 1 | 3 CR | Open Enrollment |
| BUS 1022 | Core | Business Communications Semester 1 | 3 CR | Open Enrollment |
| BUS 1023 | Core | Financial Accounting Semester 1 | 3 CR | Open Enrollment |
| BUS 1024 | Core | Business Mathematics Semester 1 | 3 CR | Open Enrollment |
| BUS 1025 | Core | Marketing Principles Semester 1 | 3 CR | Open Enrollment |
| BUS 1026 | Core | Organizational Behaviour Semester 2 | 3 CR | Open Enrollment |
| BUS 1027 | Core | Microeconomics for Business Semester 2 | 3 CR | Open Enrollment |
| BUS 1028 | Core | Macroeconomics for Business Semester 2 | 3 CR | Open Enrollment |
| BUS 1029 | Core | Business Law Semester 2 | 3 CR | Open Enrollment |
| BUS 1030 | Core | Management Accounting Semester 2 | 3 CR | Open Enrollment |
| BUS 2031 | Core | Human Resource Management Semester 1 | 3 CR | Open Enrollment |
| BUS 2032 | Core | Operations Management Semester 1 | 3 CR | Open Enrollment |
| BUS 2033 | Core | Business Analytics Semester 1 | 3 CR | Open Enrollment |
| BUS 2034 | Core | Entrepreneurship and Innovation Semester 1 | 3 CR | Open Enrollment |
| BUS 2035 | Core | Strategic Management Semester 1 | 3 CR | Open Enrollment |
| BUS 2036 | Core | Digital Business Semester 2 | 3 CR | Open Enrollment |
| BUS 2037 | Core | Supply Chain Management Semester 2 | 3 CR | Open Enrollment |
| BUS 2038 | Core | Corporate Finance Semester 2 | 3 CR | Open Enrollment |
| BUS 2039 | Core | International Business Semester 2 | 3 CR | Open Enrollment |
| BUS 2040 | Core | Business Strategy Capstone Semester 2 | 3 CR | Open Enrollment |
Career Prospects & Industry Pathways
Graduates of the Marketing are equipped for high-demand roles across public and private sector organizations in Ontario and Canada. Learn more about Tuition & Financial Aid Options or connect with our Career Advisory Team.
Target Roles & Career Positions
Marketing Practitioner, Industry Specialist, Professional Assistant.
Average Starting Salary
$58,000 – $74,000 CAD
Graduate Employment Rate
94.2% within 6 Months
Work Permit Eligibility
Eligible (PGWP Pathway)
Admission Requirements
Academic Requirement:
Secondary school diploma or equivalent. English proficiency test results (IELTS 6.0+ or equivalent). Minimum average of 65% in required courses required.
Minimum Admission Grade:
65%
Language Proficiency:
IELTS 6.0 overall (no band under 5.5) or TOEFL iBT 80. See International Requirements.
Estimated Tuition (2026–2027)
Department Faculty
Stephen Sodhi
Professor
Elijah Chahal
Assistant Professor
Emma Lewis
Professor