CANNOGA COLLEGE/School of Business/Marketing

Master's in Marketing & Innovation

The Master's in Marketing & Innovation centers on the creation and management of innovative brands. Students study consumer behavior, digital marketing strategy, and fashion marketing. The program bridges the gap between creative marketing and data-driven innovation to drive business growth.

Credential

MASTER

Duration

2 Years

Credits

60 Canadian CR

Campus Location

Ottawa, ON (Main)

Study Format

Full-Time & Co-op

Back to Marketing

Program Overview & Objectives

Offered through the Marketing within the School of Business, this program provides students with direct access to Cannoga’s state-of-the-art academic resources, experiential learning laboratories, and comprehensive Admissions Services.

Industry-Aligned Curriculum

Designed in collaboration with Canadian industry partners. View all Degree Programmes.

Hands-On Practicum & Co-op

Embedded terms providing direct workplace experience in Ottawa. See International Student Support.

Curriculum & Course Structure

Required core subjects, specialized courses, and capstone modules:

View Full Programs A-Z →

Code	Area	Course Title	Credits	Prerequisite / Eligibility
BUS 8201	Core	Business Foundations Semester 1	3 CR	Open Enrollment
BUS 8202	Core	Business Communications Semester 1	3 CR	Open Enrollment
BUS 8203	Core	Financial Accounting Semester 1	3 CR	Open Enrollment
BUS 8204	Core	Business Mathematics Semester 1	3 CR	Open Enrollment
BUS 8205	Core	Marketing Principles Semester 1	3 CR	Open Enrollment
BUS 8206	Core	Organizational Behaviour Semester 2	3 CR	Open Enrollment
BUS 8207	Core	Microeconomics for Business Semester 2	3 CR	Open Enrollment
BUS 8208	Core	Macroeconomics for Business Semester 2	3 CR	Open Enrollment
BUS 8209	Core	Business Law Semester 2	3 CR	Open Enrollment
BUS 8210	Core	Management Accounting Semester 2	3 CR	Open Enrollment
BUS 9211	Core	Human Resource Management Semester 1	3 CR	Open Enrollment
BUS 9212	Core	Operations Management Semester 1	3 CR	Open Enrollment
BUS 9213	Core	Business Analytics Semester 1	3 CR	Open Enrollment
BUS 9214	Core	Entrepreneurship and Innovation Semester 1	3 CR	Open Enrollment
BUS 9215	Core	Strategic Management Semester 1	3 CR	Open Enrollment
BUS 9216	Core	Digital Business Semester 2	3 CR	Open Enrollment
BUS 9217	Core	Supply Chain Management Semester 2	3 CR	Open Enrollment
BUS 9218	Core	Corporate Finance Semester 2	3 CR	Open Enrollment
BUS 9219	Core	International Business Semester 2	3 CR	Open Enrollment
BUS 9220	Core	Business Strategy Capstone Semester 2	3 CR	Open Enrollment

Career Prospects & Industry Pathways

Graduates of the Master's in Marketing & Innovation are equipped for high-demand roles across public and private sector organizations in Ontario and Canada. Learn more about Tuition & Financial Aid Options or connect with our Career Advisory Team.

Target Roles & Career Positions

Brand Manager; Marketing Director; Consumer Insights Specialist;

Average Starting Salary

$58,000 – $74,000 CAD

Graduate Employment Rate

94.2% within 6 Months

Work Permit Eligibility

Eligible (PGWP Pathway)

Admission Requirements

Academic Requirement:

A relevant Bachelor's degree with a minimum GPA of 3.0/4.0 or equivalent. Relevant work experience is highly valued. Proficiency in English (IELTS 7.0+ or equivalent for international students). Two letters of recommendation required.

Minimum Admission Grade:

3.0

Language Proficiency:

IELTS 6.0 overall (no band under 5.5) or TOEFL iBT 80. See International Requirements.

Estimated Tuition (2026–2027)

Domestic Students:$11,200 CAD / Year

International Students:$19,200 CAD / Year

Apply Now

Department Faculty

Victoria Reed

Professor

Bryan Martin

Assistant Professor

Theodore Jackson

Associate Professor