Master of Science in Marketing
An advanced degree for marketing leaders, integrating creativity with data-driven decision making.
Credential
MASTER
Duration
2 Years
Credits
60 Canadian CR
Campus Location
Ottawa, ON (Main)
Study Format
Full-Time & Co-op
Program Overview & Objectives
An advanced degree for marketing leaders, integrating creativity with data-driven decision making.
Offered through the Marketing within the School of Business, this program provides students with direct access to Cannoga’s state-of-the-art academic resources, experiential learning laboratories, and comprehensive Admissions Services.
Industry-Aligned Curriculum
Designed in collaboration with Canadian industry partners. View all Degree Programmes.
Hands-On Practicum & Co-op
Embedded terms providing direct workplace experience in Ottawa. See International Student Support.
Curriculum & Course Structure
Required core subjects, specialized courses, and capstone modules:
| Code | Area | Course Title | Credits | Prerequisite / Eligibility |
|---|---|---|---|---|
| BUS 8021 | Core | Business Foundations Semester 1 | 3 CR | Open Enrollment |
| BUS 8022 | Core | Business Communications Semester 1 | 3 CR | Open Enrollment |
| BUS 8023 | Core | Financial Accounting Semester 1 | 3 CR | Open Enrollment |
| BUS 8024 | Core | Business Mathematics Semester 1 | 3 CR | Open Enrollment |
| BUS 8025 | Core | Marketing Principles Semester 1 | 3 CR | Open Enrollment |
| BUS 8026 | Core | Organizational Behaviour Semester 2 | 3 CR | Open Enrollment |
| BUS 8027 | Core | Microeconomics for Business Semester 2 | 3 CR | Open Enrollment |
| BUS 8028 | Core | Macroeconomics for Business Semester 2 | 3 CR | Open Enrollment |
| BUS 8029 | Core | Business Law Semester 2 | 3 CR | Open Enrollment |
| BUS 8030 | Core | Management Accounting Semester 2 | 3 CR | Open Enrollment |
| BUS 9031 | Core | Human Resource Management Semester 1 | 3 CR | Open Enrollment |
| BUS 9032 | Core | Operations Management Semester 1 | 3 CR | Open Enrollment |
| BUS 9033 | Core | Business Analytics Semester 1 | 3 CR | Open Enrollment |
| BUS 9034 | Core | Entrepreneurship and Innovation Semester 1 | 3 CR | Open Enrollment |
| BUS 9035 | Core | Strategic Management Semester 1 | 3 CR | Open Enrollment |
| BUS 9036 | Core | Digital Business Semester 2 | 3 CR | Open Enrollment |
| BUS 9037 | Core | Supply Chain Management Semester 2 | 3 CR | Open Enrollment |
| BUS 9038 | Core | Corporate Finance Semester 2 | 3 CR | Open Enrollment |
| BUS 9039 | Core | International Business Semester 2 | 3 CR | Open Enrollment |
| BUS 9040 | Core | Business Strategy Capstone Semester 2 | 3 CR | Open Enrollment |
Career Prospects & Industry Pathways
Graduates of the Master of Science in Marketing are equipped for high-demand roles across public and private sector organizations in Ontario and Canada. Learn more about Tuition & Financial Aid Options or connect with our Career Advisory Team.
Target Roles & Career Positions
CMO, Brand Director, Digital Marketing Manager, Market Research Director
Average Starting Salary
$58,000 – $74,000 CAD
Graduate Employment Rate
94.2% within 6 Months
Work Permit Eligibility
Eligible (PGWP Pathway)
Admission Requirements
Academic Requirement:
A relevant Bachelor’s degree with a minimum GMAT/GRE score or strong academic record. Relevant work experience is highly valued. Proficiency in English (IELTS 7.0+ or equivalent). Minimum GPA of 3.0/4.0 or equivalent required.
Minimum Admission Grade:
3.0
Language Proficiency:
IELTS 6.0 overall (no band under 5.5) or TOEFL iBT 80. See International Requirements.
Estimated Tuition (2026–2027)
Department Faculty
Victoria Reed
Professor
Bryan Martin
Assistant Professor
Theodore Jackson
Associate Professor